Ecommerce trends - 2013
Some of the trends that will continue in 2013 are - 1. Omnichannel Journey from Single-channel to Omni-channel Companies were selling their goods through one channel (brick and mortar stores) until 90s when web evolved. At that time, multi-channel came into picture. Under it, customers could buy the product through any of the channels but transactions were separate from each other. It continued till late 90s when some companies started integrating one channel (cross-channel commerce) with other.e.g. you can order a product from website and go to store for pickup. Companies continued the evolution and omni-channel came into picture. Omni-channel is about providing a seamless, single brand experience and it seems to be future trend for retail. Big companies like Macys, Apple have already started following omni-channel practice while other companies like Belk are thinking in that direction. Omni-channel Retailing is an evolution to multi-channel retailing and it p...