Surender's blog

This is a snapshot of what is digital marketing and its components. Digital Marketing  In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. While the Internet is perhaps the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. Below are the high-level activities and sub activities required for digital marketing. 1. Get site online The first major step is to get your site designed and developed either by your in-house team or out-sourcing to some third party. A good website attracts target audience and builds traff